In an ever more integrated world, it is more important than ever to view marketing in a holistic manner rather than as disparate tactics. eCommerce companies face additional hurdles in developing a strong brand that traditional companies do not and face an urgent need to generate revenue from their visitors. This is why at CollinsHarper we prefer to begin all long-term marketing projects with a marketing review to develop a long-range plan.
- Varying buying cycles.
- Geographic shipping limitations.
- Increased difficulty in developing unique content that converts.
Some of the issues that make eCommerce marketing more difficult include:
At CollinsHarper, we've dealt with all these issues and more and, working with our clients; are able to focus the marketing dollars and efforts in the most effective manner.
- Search Engine Optimisation.
- Search Engine Marketing.
- Social Media Marketing.
- Usability studies.
Some of the many areas that we deal with include: